Expoliva 2018

This is an invitation for the International Fair of the Olive Oil and Allied Industries that takes place in Jaén every year. Banco Popular has a stand in that fair where they provide information about specific loans and products for farmers and ranchers. The heading is a common Spanish proverb: The one who gets under a good tree is granted a good shade.

I wanted to combine the premium feel but also show an environmentally conscious company. The mailing was printed on unbleached recycled paper and the olive tree silhouette was laser cut.